1915 –Seroco Guaranteed Ready Mix House Paint

48 Historically Documented Colors

This set from the 1915 Sears Paint Catalog features 48 authentic historic exterior colors formulated as Seroco Guaranteed Ready Mix House Paint, designed for durable and long-lasting finishes on residential exteriors. Originally produced as oil-based gloss paints, these colors were intended to provide protection and a polished appearance for woodwork, siding, and architectural details.

For modern use, these historic gloss colors are offered in semi-gloss or satin finishes, preserving historical intent while allowing practical contemporary application.

These colors are ideal for:

• Restoring 1915-era homes with historically accurate exterior palettes
• Recreating authentic oil-based exterior finishes for wood, trim, and siding
• Modern homes seeking period-accurate color schemes with practical application

Note: Original sheen levels are preserved as closely as possible. Historic gloss colors are supplied in semi-gloss or satin, as true oil-based gloss is no longer produced.

Color Matching & Sample Disclaimer

We define our historic color matches as precison-matched in hue to original manufacturer references. Each 8 oz sample is produced in our standard match grade to accurately represent the color.

Due to differences between paint products and finishes, the same color may vary slightly when produced in other grades or sheens.

Higher-grade paint options are available for final applications, just as with full home orders.

Upgrade for Best Results

Your sample represents the color. Your final paint determines the finish.

For full projects, we recommend upgrading to a higher-performance paint line for superior coverage, durability, and overall appearance—especially on exteriors and detailed trim.

Contact us for recommendations based on your specific project.