1972 – Benjamin Moore Interior Velvet
Aquavelvet Latex Eggshell Flat Enamel
Interior – 36 Colors
This 1972 Benjamin Moore brochure features Aquavelvet, a latex eggshell flat enamel designed for interior walls. By this point, latex technology was fully established, and finishes were marketed for smooth application and washable durability.
The 36-color palette reflects the continued move into soft, muted, and toned-down interior shades, clearly departing from the bright 1950s colors.
Color Examples Include:
Cameo White, Antique White, Celery, Cherry Blossom, Blue Horizon, French Beige
Shamrock, Springleaf, Pink Lady, Bone White, Empire Gold, Spring Beauty, Golden Glow
The palette leans heavily toward soft neutrals, gentle greens, warm beiges, muted pinks, and subdued yellows, very characteristic of early 1970s interior styling.
Finish:
Originally marketed as latex eggshell flat enamel, these colors can be offered in:
-
Eggshell (historically accurate primary finish)
-
Flat (as originally noted in brochure description)
-
Satin
This brochure clearly reflects the early 1970s preference for warmer, softer, and more natural-feeling interior environments.
Color Matching & Sample Disclaimer
We define our historic color matches as identical in hue and formulation. Each 8 oz sample is produced in our standard match grade to accurately represent the color.
Due to differences between paint products and finishes, the same color may vary slightly when produced in other grades or sheens.
Higher-grade paint options are available for final applications, just as with full home orders.
Upgrade for Best Results
Your sample represents the color. Your final paint determines the finish.
For full projects, we recommend upgrading to a higher-performance paint line for superior coverage, durability, and overall appearance—especially on exteriors and detailed trim.
Contact us for recommendations based on your specific project.