1973 - Sears Exterior
Color-Scape Exterior Paints
42 Colors
This 1973 Sears brochure, titled Color-Scape Exterior Paints, presents a 42-color exterior palette coordinated across both acrylic and oil-base formulas, as noted in the back of the brochure.
The range reflects the strong early-to-mid 1970s shift toward deeper, earthier exterior colors, while still retaining a few brighter accents.
Color Examples Include:
Meadow Green
Bright Avocado
Jamaica Blue
Bright Cinnamon Red
Sails
Bright Brass
Dynasty Green
Alabaster
Mocha Beige
Emerald Green
Mint Green
Turquoise
Charcoal Gray
Antique Ivory
Pebble Beige
Spring Moss
The palette shows a clear movement toward:
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Deep greens and olives
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Warm browns and beiges
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Earth tones and muted neutrals
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Occasional bold accents like Bright Avocado or Cinnamon Red
Compared to the 1950s, the brightness is restrained and more grounded, with richer saturation rather than high chroma.
Finish:
Because the brochure coordinates both acrylic and oil-based exterior formulas, and references trim compatibility, this line would traditionally have been:
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Gloss (historically accurate exterior standard)
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Satin (modern preference option)
This brochure clearly reflects the maturing 1970s exterior aesthetic — darker, more organic, and more nature-inspired than previous decades.