1987 - Sears Exterior
Weatherbeater Acrylic Latex House & Trim Paint
Exterior – 42 Colors
This 1987 Sears brochure features Weatherbeater (one word), an Acrylic Latex House & Trim Paint formulated for exterior durability.
The advertisement notes that as many as four gloss levels were available:
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Flat
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Low Luster
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Satin
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Semi-Gloss
While flat was historically offered, modern exterior standards (and professional practice) favor:
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Semi-Gloss (primary offering)
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Satin (secondary option)
Flat is generally avoided for exterior siding in contemporary applications.
Color Direction – Late 1980s Exterior Trends
The 42-color palette reflects a mature 1980s exterior aesthetic — deeper, warmer, and more grounded than earlier decades. The tones lean heavily into:
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Earth browns
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Mossy and forest greens
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Muted golds
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Deep reds
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Charcoal and blue-grays
Color Examples Include:
Warm Sand
Driftwood
Sierra Brown
Pueblo Gold
Medallion Gold
Dynasty Green
Spring Moss
Indian Spice
Redwood
Conch Red
Meadow Green
Regal Green
Charcoal Gray
Kentucky Blue
Smoke Blue
Molten Black
This palette represents a fully developed post-1970s earth-tone movement — darker, richer, and more architectural in feel. There are no bright 1950s-style high-chroma colors here. Everything is weighted, grounded, and designed to complement brick, stone, and natural materials.
Historical Significance
By 1987:
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Acrylic latex technology was dominant.
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Multiple sheen systems were standardized.
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Exterior paint lines were fully coordinated for body and trim.
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Color naming had become lifestyle-oriented and marketing-driven.
This brochure marks the close of your documented arc — from early 20th-century oil gloss house paints to modern multi-sheen acrylic systems.