Color-Scape Exterior Paints

42 Colors

This 1973 Sears brochure, titled Color-Scape Exterior Paints, presents a 42-color exterior palette coordinated across both acrylic and oil-base formulas, as noted in the back of the brochure.

The range reflects the strong early-to-mid 1970s shift toward deeper, earthier exterior colors, while still retaining a few brighter accents.

Color Examples Include:

Meadow Green, Bright Avocado, Jamaica Blue, Bright Cinnamon Red, Sails, Bright Brass
Dynasty Green, Alabaster, Mocha Beige, Emerald Green, Mint Green, Turquoise, 
Charcoal Gray, Antique Ivory, Pebble Beige, Spring Moss

The palette shows a clear movement toward:

• Deep greens and olives

• Warm browns and beiges

• Earth tones and muted neutrals

• Occasional bold accents like Bright Avocado or Cinnamon Red

Compared to the 1950s, the brightness is restrained and more grounded, with richer saturation rather than high chroma.

Finish:

Because the brochure coordinates both acrylic and oil-based exterior formulas, and references trim compatibility, this line would traditionally have been:

• Gloss (historically accurate exterior standard)

• Satin (modern preference option)

This brochure clearly reflects the maturing 1970s exterior aesthetic — darker, more organic, and more nature-inspired than previous decades.

Color Matching & Sample Disclaimer

We define our historic color matches as precison-matched in hue to original manufacturer references. Each 8 oz sample is produced in our standard match grade to accurately represent the color.

Due to differences between paint products and finishes, the same color may vary slightly when produced in other grades or sheens.

Higher-grade paint options are available for final applications, just as with full home orders.

Upgrade for Best Results

Your sample represents the color. Your final paint determines the finish.

For full projects, we recommend upgrading to a higher-performance paint line for superior coverage, durability, and overall appearance—especially on exteriors and detailed trim.

Contact us for recommendations based on your specific project.