Weatherbeater Acrylic Latex House & Trim Paint

Exterior – 42 Colors

This 1987 Sears brochure features Weatherbeater, an Acrylic Latex House & Trim Paint formulated for exterior durability.

The advertisement notes that as many as four gloss levels were available:

• Semi-Gloss (primary offering)

• Satin (secondary option)

Flat is generally avoided for exterior siding in contemporary applications.

Color Direction – Late 1980s Exterior Trends

The 42-color palette reflects a mature 1980s exterior aesthetic — deeper, warmer, and more grounded than earlier decades. The tones lean heavily into:

• Earth browns

• Mossy and forest greens

• Muted golds

• Deep reds

• Charcoal and blue-grays

This palette represents a fully developed post-1970s earth-tone movement — darker, richer, and more architectural in feel. There are no bright 1950s-style high-chroma colors here. Everything is weighted, grounded, and designed to complement brick, stone, and natural materials.

Historical Significance

By 1987:

• Acrylic latex technology was dominant.

• Multiple sheen systems were standardized.

• Exterior paint lines were fully coordinated for body and trim.

• Color naming had become lifestyle-oriented and marketing-driven.

This brochure marks the close of a documented arc — from early 20th-century oil gloss house paints to modern multi-sheen acrylic systems.

Color Matching & Sample Disclaimer

We define our historic color matches as precison-matched in hue to original manufacturer references. Each 8 oz sample is produced in our standard match grade to accurately represent the color.

Due to differences between paint products and finishes, the same color may vary slightly when produced in other grades or sheens.

Higher-grade paint options are available for final applications, just as with full home orders.

Upgrade for Best Results

Your sample represents the color. Your final paint determines the finish.

For full projects, we recommend upgrading to a higher-performance paint line for superior coverage, durability, and overall appearance—especially on exteriors and detailed trim.

Contact us for recommendations based on your specific project.