FALSE HISTORIC PALETTES

"BEWARE THE MYTH OF HISTORIC HUES"

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Tania Alam's 2017 Columbia University thesis exposes that over 85% of major manufacturers' paint palettes are inaccurate, fusing flawed science, historical liberties, and marketing ploys to distort America's architectural past—from Colonial Williamsburg origins to mismatched modern lines like Valspar's regional oddities. This 141-page exposé, blending archival dives, expert insights, and paint forensics, challenges their authenticity as preservation tools. Safeguard true heritage—read it now.

"Historical color palettes, often not based on building evidence, blend scientific paint analysis, historical research, and imagination. They’ve served as sales tools and advocates for historic preservation, yet raise questions about authenticity." – Tania Alam, 2017