Beware the myth of "historic" hues: Tania Alam's 2017 Columbia University thesis exposes that over 75% of major manufacturers' paint palettes are inaccurate, fusing flawed science, historical liberties, and marketing ploys to distort America's architectural past—from Colonial Williamsburg origins to mismatched modern lines like Valspar's regional oddities. This 141-page exposé, blending archival dives, expert insights, and paint forensics, challenges their authenticity as preservation tools. Safeguard true heritage—read it now.