1972 – Benjamin Moore Interior
Aquavelvet Latex Eggshell Flat Enamel
Interior – 36 Colors
This 1972 Benjamin Moore brochure features Aquavelvet, a latex eggshell flat enamel designed for interior walls. By this point, latex technology was fully established, and finishes were marketed for smooth application and washable durability.
The 36-color palette reflects the continued move into soft, muted, and toned-down interior shades, clearly departing from the bright 1950s colors.
Color Examples Include:
Cameo White
Antique White
Celery
Cherry Blossom
Blue Horizon
French Beige
Shamrock
Springleaf
Pink Lady
Bone White
Empire Gold
Spring Beauty
Golden Glow
The palette leans heavily toward soft neutrals, gentle greens, warm beiges, muted pinks, and subdued yellows, very characteristic of early 1970s interior styling.
Finish:
Originally marketed as latex eggshell flat enamel, these colors can be offered in:
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Eggshell (historically accurate primary finish)
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Flat (as originally noted in brochure description)
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Satin available upon request
This brochure clearly reflects the early 1970s preference for warmer, softer, and more natural-feeling interior environments.